Frunora Press Kit
Vrushabh Fruits and Vegetables · Proprietor: Shri Vaibhav Prakash Dalvi
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About This Press Kit
This document is intended for journalists, editors, bloggers, and content creators covering food, technology, agriculture, sustainability, or consumer lifestyle in India. It contains everything you need to write accurately about Frunora — our story, our model, key facts, quotes, and press contact information.
Company Overview
Frunora is a fresh fruit pre-order and delivery platform based in Bangalore (Bengaluru), Karnataka, India. Operated by Vrushabh Fruits and Vegetables (Proprietor: Shri Vaibhav Prakash Dalvi), the platform allows customers to pre-order fresh fruit, sourced fresh to order and delivered to their doorstep on a date and time slot of their choosing.
Unlike conventional fruit delivery services that ship from warehouses, Frunora procures fruit only after a customer places an order — eliminating cold-storage delays, reducing supply chain waste, and ensuring genuinely fresh fruit reaches the customer.
The One-Paragraph Boilerplate
“Frunora is a Bangalore-based fruit pre-order platform that sources fresh fruits to order and delivers them to customers' doorsteps on their chosen date and time slot. By sourcing only what has been pre-ordered, Frunora eliminates warehouse cold-storage and ensures every delivery is genuinely fresh. Customers can order fresh fruits by weight, seasonal and organic selections, and curated Combo Crates, with delivery as early as the next day for orders placed before 8 PM.”
Key Facts at a Glance
Verified operational data points and business parameters for media citation.
The Problem Frunora Solves
The fresh fruit supply chain in India is long and opaque. Before it reaches the consumer, fruit typically passes through multiple aggregators, is cold-stored for days or weeks, and arrives at the consumer well past peak freshness. Retailers over-purchase speculatively to avoid running out of stock, generating significant food waste.
Frunora inverts the model. The supply chain begins with the customer's order, not a speculative bulk purchase. This produces three distinct outcomes:
Fresher fruit
Sourced fresh to order, not pulled from cold storage.
Less waste
Procurement matches orders precisely with zero unsold stock.
Less waste, better value
Buying only what is ordered cuts waste and keeps prices honest.
How Frunora Works
Customer pre-orders via website
Choosing fruit, quantity, delivery date (order before 8 PM for next day), and a 3-hour time slot.
Frunora sources your order fresh
Buying the exact variety and quantity ordered, fresh for your date.
Quality check & packing
Every crate inspected and packed within the advance window.
Quality check at packing stage
Only produce that passes physical and ripeness inspection ships.
Delivery partner delivers to door
Arrival in chosen slot on chosen date, confirmed with an open-box photo.
Product Range Overview
Fresh Fruits by Weight
Customers order in kilograms (with per-fruit minimum and maximum quantities). Catalogue includes popular, seasonal, organic, and bestselling varieties.
Seasonal Picks
A curated selection updated to reflect what is in peak season. Picked at natural ripeness — not forced — producing superior taste, nutrition, and value.
Organic Selection
Certified organic fruit options for customers who prefer produce grown without synthetic pesticides or chemical fertilisers.
Combo Crates
Pre-designed fruit bundles curated by the Frunora team — complementary fruit mix offered at bundled discount, expanding into component lines at checkout.
Key Messages for Press
These are the core ideas Frunora's founders and team stand behind. We ask that press coverage reflect these accurately.
“We buy only what has been pre-ordered — nothing sits in a warehouse.”
The pre-order model is not a marketing gimmick. It is the structural mechanism that makes freshness possible.
“Sourced fresh to order with full traceability.”
Frunora buys fruit only after you order it. Skipping warehouse storage reduces the time from sourcing to your door and keeps every crate fresh.
“Delivered in your chosen 3-hour slot, on the exact date you picked.”
Reliability is as important as freshness. Customers schedule their delivery like any other commitment.
“Currently serving Bengaluru — and building from there.”
Frunora is intentionally local in its first chapter. Getting the model right in one geography before expanding.
“No warehouse. No overstock. Less waste.”
Pre-ordering is inherently more sustainable than speculative bulk purchasing. Starting with actual demand eliminates the food waste built into traditional grocery supply networks.
Official Media Announcement
Frunora Launches Fresh Fruit Pre-Order Delivery in Bangalore
New platform lets customers pre-order fresh fruit, sourced fresh to order — delivered on their exact chosen date and time slot
BENGALURU, October 2026 — Frunora (operated by Vrushabh Fruits and Vegetables) today announced the launch of its fresh fruit pre-order delivery service in Bangalore. The platform allows customers to pre-order fresh fruits from a curated catalogue, with delivery to their door on a date and 3-hour time slot of their choosing — with fruit sourced fresh only after the order is placed.
Unlike conventional fruit delivery services that rely on warehoused inventory, Frunora's pre-order model means nothing sits in cold storage waiting for demand. Fruits are sourced, quality-checked, and dispatched specifically for each customer's order.
The Frunora platform offers fresh fruits sold by the kilogram, seasonal and organic selections, and curated Combo Crates — pre-designed fruit bundles that expand into component items at checkout. Customers can order as early as the next day (for orders placed before 8 PM IST) or schedule delivery up to several days in advance. Five delivery time slots are available daily between 7 AM and 9 PM.
Authentication for customers uses a one-time password sent to their email — no password creation required. Payments are accepted online via PhonePe or Razorpay (UPI, cards, and net banking) or Cash on Delivery where available.
Delivery is currently available across select areas of Bangalore, with free delivery on pre-orders above ₹200.
About Frunora
Frunora is a Bangalore-based fruit pre-order and delivery platform operated by Vrushabh Fruits and Vegetables (Proprietor: Shri Vaibhav Prakash Dalvi, MSME Reg. No. UDYAM-KR-03-0055845). By sourcing only what has been ordered, Frunora delivers genuinely fresh fruit to the customer's door on the exact date and time slot each customer chooses. For more information, visit https://www.frunora.com or email help@frunora.com.
— End of Press Release —
Spokesperson Quote Bank
The following quotes are approved for use in press coverage. Please attribute them to Shri Vaibhav Prakash Dalvi, Founder & Proprietor, Frunora or the Frunora team unless a named spokesperson is confirmed separately.
“Most fruit delivery is just a faster warehouse. We asked a different question: what if the supply chain started with the customer's order? The answer is fresher fruit, less waste, and a better experience for every customer.”
“Ordering 2 days in advance sounds slower than same-day delivery. But the fruit you get from a warehouse on the same day was bought a week ago. The advance notice is the mechanism that makes truly fresh possible.”
“Sourcing fresh to order is not just a tagline. It means when you order mangoes on Frunora, we buy them fresh for your delivery date and quality-check every crate before it reaches your door.”
“We started in Bangalore because we wanted to get the model right in one city before expanding. Freshness, reliability, and customer trust — all three need to work before we scale.”
“Food waste in the supply chain is a massive and underreported problem. Pre-ordering is structurally less wasteful than speculative bulk purchasing — it is one of the simplest things a supply chain can do differently.”
“We hear from customers who say they run their week around their Frunora delivery slot. That is the experience we are building toward — reliable enough to plan around, fresh enough to notice.”
Brand Assets & Guidelines
Official Logos
Frunora WordmarkPrimary horizontal logo in forest green and orange
Official Brand Palette
Typography Specifications
Asset Usage Guidelines
The Frunora name and logo may be used in editorial press coverage without prior approval. They may not be used in advertising, promotional materials, or in any way that implies endorsement without written permission from Frunora / Vrushabh Fruits and Vegetables.
Coverage Guidelines
We ask that press coverage of Frunora adhere to these essential clarifications:
Accurately represent the pre-order model
Frunora is not a same-day delivery service. The advance window is a feature, not a limitation — it enables precision sourcing and eliminates warehouse waste.
Not describe Frunora as a "subscription" service
Orders are placed individually on demand, not locked into recurring monthly subscriptions.
Use the correct legal name
Refer to the company as Frunora (operated by Vrushabh Fruits and Vegetables, Proprietor: Shri Vaibhav Prakash Dalvi). Do not refer to the business as "Frunora Pvt. Ltd." or "Frunora Foods".
Note the current geographic scope
We currently serve Bengaluru only. Getting the model right in one geography before expanding.
Press Contact
For interviews, fact-checking, image requests, additional quotes, or any other media enquiries:
Please specify email Subject line: "Press Enquiry"
We aim to respond to all media requests within 24 hours on business days. High-resolution product images, sourcing details, and executive photography are available on request.
© 2026 Frunora by Xrovo. All rights reserved.
Information in this press kit is current as of October 2026 and subject to change.